MERCEDES AMG PROJECT ONE

Description
The Mercedes-AMG ONE: A car that made history, before it was even built.‍ ‍In 2015 Mercedes-AMG set out to crack one of the last barriers within the automotive industry: The first street legal Hypercar with F1 Technology. ‍ What started with big promises from the AMG Management and highest expectations from not only a handpicked crowd of 275 customers but the automotive industry and beyond soon turned into a project that put the image of the entire Mercedes group at stake: misfires, problems, delays, frustrations, tensions within the management and the teams, and the rising pressure from all sides. Failure was not an option.‍ ‍ 6 years in the making, this for sure was a milestone, worth to be documented. As the pinnacle of an ending era and the stepstone into the future of E-Performance this car is sure ONE of its kind. Mercedes-AMG granted Cutting Edge unrestricted access to their teams, management, partners, buyers, and their archives. ‍ Interviews with Lewis Hamilton, David Coulthard, Susie Wolff, Victoria Swarovski, FIA president Dr. Ben Sulayem, but also the AMG management, engineers, mechanics, designers, software developers and car builders give an ultimate - and honest - insight into all aspects of PROJECT ONE and a behind-the-scenes look at how automotive history was made.
Category
Documentaries
Branded Content
Year
2023
Collaboration
AMG
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